ROSH HA'AYIN, Israel, Jan. 31, 2000 -- ImageID, Ltd., the company that's changing the way photographs are distributed and shared, today introduced Smart Picture technology. Smart Picture is a revolutionary technology that enables the automatic identification of individuals within photographs, allowing for targeted picture distribution at PhotoKiosks and over the Internet. The technology combines the strengths of digital imaging with the latest in pattern-recognition, database management and Internet technologies. Smart Picture technology ensures the privacy of photo subjects by distributing pictures only to the people appearing in them.

Smart Picture technology has broad applications in the leisure industry for amusement parks, tourist attractions, vacation cruise lines, ski resorts and sporting events to name just a few. Smart Picture technology is also ideal for event photography and can be used at corporate conferences or seminars. For leisure industry companies or for any company that derives revenue from taking and selling photographs, Smart Picture technology can help increase photo revenues, reduce waste and streamline the process of distributing and selling photographs.

"While digital photography has changed the way pictures are taken and stored, it has not yet achieved its potential for changing the way they are distributed and shared," said Moti Shniberg, president and CEO of ImageID, Ltd. "By combining highly advanced pattern recognition technologies with digital imaging, database management tools and the ease of use of the Internet, ImageID's Smart Picture technology is going to change the way people get their pictures...forever."

"The Smart Picture system is an absolutely perfect example of how the Internet can enhance an industry," said Ron Glaz, senior analyst at International Data Corp. "The system offers strong revenue benefits for companies that use Smart Picture technology as the basis for their photography systems. The fact that the system protects a subject's privacy with both an opt-in Imagecode sticker and with a personalized PIN number means that your photos find you--and only you."

Smart Picture Technology: How it Works
The Smart Picture system uses a variety of hardware and software applications including cameras and printers, pattern-recognition software, database management tools and Internet e-commerce technology.

To take a picture, high-quality digital or film cameras are used. Either handheld or permanently installed cameras can be used to photograph people who pose for photographs while wearing Imagecode stickers. Once a digital photo is taken, it is uploaded into a network and stored on an ImageID server. If a film camera is used, the picture is first digitized and then uploaded and stored on an ImageID server.

Once the digital image is uploaded, it is processed through software powered by sophisticated pattern-recognition algorithms developed by ImageID. This software identifies the Imagecode sticker within the photograph. The sticker is matched to the person wearing it and the photographs are sorted and linked to a PIN code. The PIN code ensures that the only people who can access a photo are the ones who appear in it.

The photos are then made available via ImageID PhotoKiosks or over the Internet. When a subject approaches the ATM-like PhotoKiosk, a built-in camera identifies the subject by their Imagecode sticker and automatically displays that person's photos on a monitor. The subject can then select, order and pay for his or her photos from the PhotoKiosk. Prints and enlargements are produced on high-quality digital printers and can be picked up at a central location.

Not only can photos be purchased at an attraction or venue; they can be purchased at home via the Internet as well. Using the Internet, subjects can view, purchase and share their photos via ImageID's Smart Picture Web site (www.theSmartPicture.com). With Smart Picture technology, the fun lives on...line!

"The sophisticated pattern-recognition algorithms that enable a computer processor to recognize millions of unique personal Imagecodes within any photograph represent a major breakthrough," said Elliott Sussman, vice president of business development for ImageID. "Smart Picture is the lynchpin technology that will link the mass market of people who are photographed at vacation and leisure fun spots to the power of Internet-enabled digital imaging."

Smart Picture Technology Ensures Privacy
Smart Picture technology is designed to facilitate the distribution of posed photographs. All photographs are taken with the full consent of the photo subject. A unique PIN number associated with each Imagecode sticker ensures that each person has complete control over who sees his or her photos.

About ImageID
ImageID, Ltd. is at the intersection of three growth industries: the Internet, digital imaging and leisure. The company was founded in 1998 by Moti Shniberg to change the way that pictures are distributed and shared. ImageID's patented Smart Picture technology enables the automatic identification of individuals within photographs, allowing for targeted picture distribution over the Internet and local computer networks. ImageID is headquartered in Rosh Ha'ayin, Israel, and has an office in Coral Gables, Florida. ImageID can be found online at www.imageid.com and www.theSmartPicture.com.