NEW
YORK, NY, July 13 - To promote "Pure (Oxygen)," its first
original show, the Oxygen Network let design boutique Eyeball "Have
it All" (:60), a promo highlighting the daily talk show's diverse
format.
According to Limore Shur, Eyeball founder and creative director,
the project was graphically driven with the design challenge centered
on Oxygen's need to highlight the show's three daily airings, and that
every day's tone is different, sort of comparable to ABC's "The
View."
Eyeball chose a direct route by incorporating the sound design of a
ticking clock (supplied by Oxygen), which syncs up to the visuals of
the days of the week that move horizontally along the screen. As successive
days are highlighted, a graphic of the "Pure Oxygen" logo
appears in its daily color. The graphic quickly cuts to footage from
that program, celebrity interviews, roundtable discussions among the
three hosts, or on-location reportage.
Since
Oxygen's vibrant Web site (www.oxygen.com)
is an integral part of the network, images from the "Pure (Oxygen)"
page are also incorporated into the promo.
"We
needed to communicate that every day 'Pure Oxygen' is different,"
said Eyeball designer/animator Tatiana Arocha. "Rather
than over-complicate the piece, we chose a simple graphic, the color
palettes and time and calendar elements to deliver the message about
daily programming."
Eyeball is a thinking design company. Collaborative creativity,
developing ideas in a nurturing environment enable Eyeball and its clients
to transform inspiration into innovative projects that transcend media
and every expectation. At Eyeball, ideas provide the illumination, foundation
and formation of every project; technology is their tool.
