June 29, 2000 -- Populi, the Web Talent incubator, announced today the
development of its latest "Talent Track" -- Web Communication Design
for Traditional Media Designers, a new talent development program jointly
developed with Pratt Institute, one of the world's leading design colleges.
Graduates of the certificate program will receive the unique distinction
of certification from both a leading academic institution as well as
the industry leader in Web talent incubation.
"This program represents our commitment to extending our leadership
in design education into new media," said Dr. Thomas F. Schutte,
President of Pratt Institute. "With Populi's industry knowledge and
expertise, we are able to co-develop a program that meets our standards
of academic design education."
A team of discipline, industry and training specialists from both Populi
and Pratt's Center for Continuing and Professional Studies developed
the program. The team included Cheryl Stockton, Visiting Instructor
in New Media Design at Pratt; Margaret Alston, Populi's V.P. of Training;
and Jeffrey Zeldman, Consulting Director of Communication Design
Programs for Populi. Together they developed a program designed to take
experienced traditional-media designers and turn them into Web enabled-designers
in just five weeks.
"The demand for Web-enabled designers is tremendous," said Steve
Crozier, president of Populi. "In fact, the Web services industry
overall is expected to be short some 300,000 skilled employees over
the next few years. At Populi, we believe the talent is out there, it's
just not focused on the Web. And that's what our programs are designed
Zeldman, a well-known Web designer and author on Web topics, notes that
he began his association with Populi because, "The Web is crying
out for the expertise of designers with talent and experience. There
are many great designers out there, but they don't have a sophisticated,
effective way to bridge their knowledge and experience to the Web. When
Steve Crozier approached me about working with Populi, I knew we had
the potential to solve this problem for the industry, and possibly change
some lives in the process."
"I was extremely impressed with the industry knowledge and expertise
the Populi people brought to the table," said Dr. Schutte. "They
know exactly what the Web services industry is looking for in terms
of talent, and that helped us develop a program that delivers just that
-- high-quality Web talent that can make an immediate impact."
Populi's clients echo Dr. Schutte's sentiments. "We have already
taken advantage of Populi's excellent technical talent," said Pat
Sculley, COO, Springbow. "This new design program is an answer
to our ever-increasing demand for design professionals as well."
Populi was founded in 1999 and is comprised of a team of specialists
with a combined more than 25 years of experience in Web programming,
design and training. It currently offers two talent development tracks:
Web Programming and the new Web Communications Design for Traditional
Media Designers. Future programs will include Web Design Production
and Web Information Architecture. Admission into any Populi program
is selective and based on experience, education and proficiency testing.
Participants are pre-screened and hired by Populi clients. They go to
work in the industry immediately upon certification.
"Populi was founded with the goal of closing the talent gap in the
Web services industry -- something we knew all too well, having spent
the last several years in the industry," Crozier said. "Clearly,
the traditional solutions like recruiting and training are not a sufficient
solution in today's environment. Populi is the first program of its
kind to focus intensely on this issue for the Web services industry.
Our new certification program with Pratt is another step toward honoring
Pratt Institute Profile -- Brooklyn, New York
Pratt Institute is a coeducational art, design, architecture and
information and library science college offering associate, bachelors,
and masters degrees and continuing education courses in the arts. The
Institute educates 4,200 students and has some 30,000 alumni, many of
whom can be found working in leading art, design, engineering and architecture
firms around the United States, Europe, Asia and Latin America.
Founded in 1887 by the industrialist and philanthropist Charles Pratt,
the Institute has two campuses. The main campus is in Clinton Hill,
Brooklyn, where Pratt was originally founded. The second campus on West
14th Street in Manhattan will be opened in fall 2001. The Clinton Hill
campus is a half-hour away from leading art galleries in SoHo and Chelsea,
and some of New York City's world-renowned museums.
Populi, the Web Talent Incubator, is a Dallas-based firm that develops
programming and design professionals into high-quality and reliable
consultants and employees who will emerge to change the face of the
Web and e-business. Populi is an equal opportunity employer. For more
information on Populi, please visit www.populi.com.