RichFX Announces Discreet Will Support Efforts to Bring Immersive Environments and Content to E-Commerce

RichFX Inc. (formerly WebGlide), the creator of technology providing immersive environments on the Internet at all connection speeds, and Discreet, a division of Autodesk (Nasdaq: ADSK), and world leader in software for 3D visual effects, today announced a joint effort to bring three-dimensional environments and content “to life” on e-commerce sites.

Discreet will assist RichFX in reaching the 3D Studio MAX and Web designer community through distribution of the RichFX Clips Encoder, a free plug-in for 3D Studio MAX. The goal of this distribution is to enable a wide group of content creators to develop engaging content that drives e-commerce brand differentiation and online sales. For the first time, using RichFX’s proprietary technology, e-commerce companies can bring their retail brand or product content to life on the Internet in a real-world setting. Examples of how this might be applied include using RichFX Clips to take a consumer on a walk-through of an online store or showing a demonstration of a product in a real-life environment, such as a toy in a child’s playroom.

Content creators can use RichFX Clips technology to create mini-tours, promotional videos, greeting cards, advertisements or other context-based content as an important part of their clients’ e-commerce strategies.

RichFX will be previewing its latest technology at Real Conference 2000, May 24-26 in San Jose, CA.

RichFX’s compression technology enables e-commerce companies and advertisers to reach the widest audience of Internet users. Unlike conventional video that requires high connection speeds for a rich experience, RichFX streams high quality computer generated video over a dial-up modem – which is the Internet connection for 95% of home users today. For those 5% of home users with access to broadband, consumers are able to enjoy an even further enhanced experience due to the technical capabilities that this proprietary computer generated video technology brings to broadband.

“We are pleased that companies like RichFX share Discreet’s vision to bring 3D to the Web,” said Jeremy Hubbell, 3D Internet Animation Product Manager at Discreet. “RichFX offers our 3D Studio MAX customers a suite of tools for authoring engaging e-commerce environments on the Internet.”

Tal Kerret, CEO and co-founder of RichFX Inc., said, “We’re very excited to have the support of Discreet. Discreet is a world leader in software for 3D visual effects and their support of RichFX technology will help us more quickly drive the market for rich, compelling 3D e-commerce environments on the Web.”

About RichFX Inc.
RichFX is dedicated to developing innovative and leading-edge technologies for creating and delivering immersive online e-commerce experiences. The company’s breakthrough Computer-Generated Video (CGV) compression technology delivers intense, high-quality streaming video at a fraction of the bandwidth consumption of conventional video, providing easy and quick access to the widest group of users.

RichFX is backed by leading venture capital funds, including Coral Ventures in the US, along with DS Polaris and Veritas Ventures in Israel. RichFX also has an unprecedented equity partnership with RealNetworks (Nasdaq: RNWK), the recognized leader in media delivery on the Internet, that will allow 120 million unique RealPlayer (RealSystem G2) users to access and view content created with RichFX technology.

RichFX was founded in Israel, and now has corporate offices in Tel Aviv, New York and Atlanta. Additional corporate and product information can be found at

About Discreet
Discreet, a division of Autodesk, Inc., is a leader in digital content creation, management, and distribution tools. Discreet develops systems and software for visual effects, 3D animation, editing, and production used in the creation of digital moving pictures for feature films, video, HDTV, broadcast graphics, interactive games, and the Web. Discreet products are used extensively in film and video post-production, games and multimedia, broadcast graphics, programming, and on-air event coverage. For more information, visit Autodesk shares are traded on the Nasdaq national market under the symbol ADSK.

Leave a Reply

Your email address will not be published. Required fields are marked *